Monday, February 23, 2009

Advertising icon Dick Wislon

Some older TV viewers might remember character actor Dick Wilson as the garrulous Col. Gruber on Hogan's Heroes or as a likable drunk on Bewitched, but many, many more will always associate him with his iconic commercial role: toilet tissue squeezing grocer Mr. Whipple.

Don't squeeze the Charmin" was his stock line, uttered as he wagged a finger at women shoppers who were absent mindedly doing just that. Then Wilson, with a knowing smirk, would do some Charmin squeezing of his own when the ladies were no longer looking.

Granted, this is an odd thing to be remembered for, yet the Mr. Whipple commercials ran from 1965 until 1989, then in 1999 made a comeback.

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