About this Blog

"In the future everybody will be world-famous for 15 minutes." So said the bleached-out, late lamented artist Andy Warhol. Having lived and worked in New York City, Warhol came to fully grasp the hold celebrity has on us. In this very famous sentence, he meant to point out that in a culture fixated on fame, many people will suddenly flash brightly onto the public screen, then--poof--will just as quickly disappear from public view--like shooting stars. Other individuals derive their celebrity from one stellar accomplishment (one hit song, one iconic role, etc.) that they never again match.

This blog is devoted to the one part of our celebrity culture that no one has written much about: temporary/one-shot celebrities.

The pace of modern life has quickened, and now we hear people speaking of someone's 15 seconds of fame. These "celebrities with a lower-case c" who will appear in this blog sometimes come to us from the world of entertainment, sometimes from the world of news. All are fascinating.

The need of our communications media for a continual stream of new material assures that we will have no end of colorful people who go quickly, where celebrity is concerned, from zero to hero (or villain) and back to zero. Now you see 'em, now you don't. What a crazy world, eh?

Temporary celebrities coming from the world of entertainment include one-hit recording artists; TV and movie icons who, although they might have had a great many accomplishments in their career, are remembered for one big role; standouts of reality TV; sports figures remembered for one remarkable accomplishment; and people whose celebrity came from one big role in a commercial or print ad.

News-based temporary celebrities come in many forms: mass/serial killers, other murderers of special note, sex-crime offenders, disgraced figures of government/military/business/media/religion, spies/traitors, hoaxers, femmes/hommes fatale, heroes, whistle blowers, inventors/innovators, and victims.

Celebrity Blogsburg will consider each category in turn.

Friday, February 27, 2009

Advertising icon David Leisure

Versatile David Leisure has done well enough as an actor in movies and TV series, but his celebrity got an enormous boost in 1986 when he began appearing as pathological liar Joe Isuzu in Isuzu car commercials.

Said to have been inspired by the similar character Jon Lovitz played on Saturday Night Live, the Joe Isuzu character told transparently untrue whoppers that made use of the writing device called hyperbole (purposeful exaggeration, not meant to actually mislead).

Joe Isuzu continued to appear into 1990, then made a brief comeback in 2001.

On TV, Leisure was a regular on the show Empty Nest, and he made appearances on other such shows as Touched by an Angel and Caroline in the City. Prior to his Joe Isuzu role, he had appeared in the movie Airplane!

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