Versatile David Leisure has done well enough as an actor in movies and TV series, but his celebrity got an enormous boost in 1986 when he began appearing as pathological liar Joe Isuzu in Isuzu car commercials.
Said to have been inspired by the similar character Jon Lovitz played on Saturday Night Live, the Joe Isuzu character told transparently untrue whoppers that made use of the writing device called hyperbole (purposeful exaggeration, not meant to actually mislead).
Joe Isuzu continued to appear into 1990, then made a brief comeback in 2001.
On TV, Leisure was a regular on the show Empty Nest, and he made appearances on other such shows as Touched by an Angel and Caroline in the City. Prior to his Joe Isuzu role, he had appeared in the movie Airplane!
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