The fruit drink Snapple dates from 1972, and the product's national spokeswoman, Wendy Kaufmann, assumed her role in or around 1987. She isn't of Vanna White glamour-girl appearcnce, but is a short, pleasantly plump woman with a big,happy smile.
Customers from the start related well to Kaufmann, who in the late 1990s also had a short-format call-in radio program with a new twist: listeners e-mailed their questions rather than phoning.
Wendy the Snapple Lady lost her job when Quaker Oats bought the product in 1994, but she was brought back in 1997 when Snapple was sold to Triarc Beverage Group.
For hard-core Snapple fans, a Snapple Lady bobble-head doll is available for purchase.
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