Doublemint chewing gum has made use of a play on words in its advertising by linking the "Double" in "Doublemint" to sets of twins.
The first twins to front regularly for the famous brand of gum were the Boyd twins, Jayne and Joan. From 1959 to 1963, these sweet, girl-next-door types from Indiana urged America (and much of the rest of the world) to double our pleasure, double our fun by chomping away on this brand of gum.
When Joan was about to become a mom, the company changed twins. Since then, several sets of twins have held this position: the Barnstables, the Daniels, the Kramers, and the first African-Aemrican Doublemint wins, Sharon Sansaverino and Sheryl Valenti.
Over the years, the twins chosen for this purpose became more glamorous. The high point of this new glamor came with Cyb and Tricia, the curvaceous, Playboy-posing Barnstable twins, who looked as if they could easily double anybody's fun.
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