Jose Duval and Carlos Sanchez share a commercial distinction; both played the part off fictitious coffee bean gatherer Juan Valdez of Colombia.
The trade character Juan Valdez was originated in 1959, not for a particular company, but for the National Federation of Coffee Growers.
The Valdez character wears a sombrero and an serape and is usually pictured leading his trusty burro Lana as they trudge the lush landscape picking only the finest coffee beans (and presumably dodging drug dealers).
The two men differ in that the first, Duval, was a professional actor from New York. Duval was Valdez for a decade, then was replaced with the real McCoy. The second, Sanchez actually had been a coffee farmer in Colombia.
One of the best of all the many Juan Valdez commercials was set in a coffee house rather than in the great out-of-doors. Standing at the counter are two revoltingly trendy yuppies who place an exasperatingly prissy order for two designer coffees. Then up comes a beautiful girl, who tells the guy behind the counter, "I'll have what he's having," pointing to a quiet corner where sit Juan Valdez and Lana the burro. Sic semper yuppii.
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