An enterprising California advertising man named Gary Dahl in 1975 came up with one of the oddest and, well...silliest of inventions: the Pet Rock.
His whimsical idea became an overnight sensation, especially after Dahl's appearances on The Tonight Show with Johnny Carson.
Dahl hawked his rocks on the basis that they made great pets: no feeding, no biting, no messes, no misbehavior, no walks, no litter boxes. He offered the Pet Rock in a carrying case similar to those used to transport cats and small dogs, and sold them with a "training manual."
Just as every dog has his day, so, apparently, did the Pet Rock. Although the new "pet" made Dahl wealthy, sales predictably dropped when the novelty wore off.
Only in America.
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