Always an over-achiever, Princeton Phi Beta Kappa Jeff Bezos ensured both celebrity and humongous wealth in 1994, when he founded online shopping site Amazon.com.
This online retailer began with selling books. Succeeding with that product, Bezos gradually widened the scope of his products and today sells a wide array of things worldwide.
Bezos' cautious approach enabled his company to survive the great dot.com bust and to establish enormous profitability, with headquarters remaining in Seattle.
This pioneer of online marketing has become one of the nation's wealthiest businessmen.
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